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lite.cnn.com - on gopher - inofficial | |
ARTICLE VIEW: | |
Exclusive: Inside the cynical choices on abortion, women and early | |
voting that drove Trump’s third campaign | |
By Betsy Klein, CNN | |
Updated: | |
4:00 AM EDT, Thu July 3, 2025 | |
Source: CNN | |
A deferral on abortion. A major shift in turnout strategy. A reversal | |
on early voting. | |
President Donald Trump and his team made a series of political | |
calculations steeped in cynicism months before the November 2024 | |
election, according to a new book from a trio of reporters who | |
chronicled the election – which ultimately laid the groundwork for | |
his victory. It depicts a candidate more focused on winning than | |
steadfast beliefs. | |
CNN has exclusively obtained a passage from Josh Dawsey, Tyler Pager, | |
and Isaac Arnsdorf’s “2024: How Trump Retook the White House and | |
the Democrats Lost America.” The chapter lays out how the | |
then-candidate shifted his perspective on targeting male voters, | |
dismissed pressure to back a nationwide abortion ban and was convinced | |
to support early voting efforts – sharp pivots from his positions in | |
2020. | |
Abortion: ‘Only electoral math matters’ | |
The book details how Trump sorted through what the authors describe as | |
“conflicting advice” on handling the issue of abortion. He was | |
struggling to determine his campaign stance on an issue that was at the | |
forefront of politics – thanks in part to decisions he made in his | |
first term – for which “.” | |
Trump was acutely aware of the political implications of the Supreme | |
Court’s decision to overturn Roe v. Wade, the authors report, telling | |
his co-campaign manager Chris LaCivita: “Oh sh*t. This is going to be | |
a problem,” when the June 2022 news alert came. And when Democrats | |
made gains in the 2022 midterm elections, Trump reportedly told an | |
anti-abortion activist, “I have to find a way out of this issue. | |
It’s killing us.” | |
Trump fielded perspectives from a wide range of advisers – GOP Sen. | |
Lindsey Graham of South Carolina, evangelical leader Ralph Reed, and | |
his 2016 campaign manager Kellyanne Conway, among others – as he | |
weighed a position on a national ban on abortion after a certain number | |
of weeks. | |
Trump’s team compiled a presentation, delivered by co-campaign | |
manager Susie Wiles in March 2024, titled: “How a national abortion | |
policy will cost Trump the election.” It showed the more moderate | |
abortion policies in the so-called Blue Wall states – Pennsylvania, | |
Michigan, and Wisconsin – and argued, the book says, that “if Trump | |
supported a national ban, he would be campaigning on a stricter rule | |
than was currently in effect in the Midwest battlegrounds.” | |
“Only electoral math matters,” said the presentation – obtained | |
by the authors and reviewed by CNN. “Bottom line: Declaring any | |
number of weeks would play directly into Joe Biden’s hands on his | |
simplest path to electoral victory.” | |
Trump on abortion during the campaign, but ultimately he said in a | |
recorded video that he was committed to leaving restrictions to the | |
states and would veto a federal ban – a stance that proved popular | |
with moderate voters. | |
A ‘startling discovery’ about men | |
Trump’s third and final pursuit of the presidency offered a dramatic | |
departure in the way his team deployed its resources across the | |
country, as well as the targets of those resources. Aides James Blair | |
and Tim Saler dove into Trump campaign voter data from 2016 and 2020, | |
Dawsey, Pager, and Arnsdorf write, and “made a startling | |
discovery.” | |
“The conventional wisdom was that Trump lost in 2020 because of his | |
erosion among women, particularly suburbanites horrified by his | |
handling of the coronavirus pandemic and tired of his taunts and | |
insults. But Saler and Blair concluded Trump’s problem in 2020 was | |
that he slipped among men,” they write. | |
Blair and Saler presented a memo to senior staff detailing the | |
campaign’s 2020 slippage with White men compared to 2016 – a copy | |
of that memo obtained by the authors and reviewed by CNN said that | |
marked “the single most significant factor” in Trump’s 2020 loss | |
(the memo described it as a “reported raw vote shortage” rather | |
than a loss). | |
The team proposed a shift away from targeting swing voters and toward | |
motivating low-propensity voters who would vote for Trump if they | |
showed up at the ballot box. That included rural White men, as well as | |
young, male, and non-White men who “tended not follow politics | |
closely or receive their news from traditional media,” Dawsey, Pager, | |
and Arnsdorf write. | |
That became the basis for Trump’s untraditional strategy to target | |
irregular voters. CNN one month before the election that the campaign | |
internally acknowledged it was a gamble, but one that they insisted was | |
built on data they collected over nearly a decade and tested in the | |
months prior. | |
And that strategy, which relied on grassroots networking and | |
appearances by the candidate on male-oriented podcasts like “The Joe | |
Rogan Experience” and “This Past Weekend w/ Theo Von” propelled | |
Trump to a – and an advantage with voters who didn’t turn out in | |
2020. | |
From ‘dangerous’ to ‘too big to rig’ | |
The most significant Trump turnabout between 2020 and 2024 came on the | |
issue of early voting. | |
Trump had falsely alleged massive fraud in the 2020 election due to | |
mail-in ballots, which he cast as “dangerous” and “corrupt.” | |
His campaign filed lawsuits to stop changes made by states to make it | |
easier to vote by mail. Altogether, the steps fomented mistrust among | |
Republican constituents, inadvertently encouraging them not to vote | |
before Election Day. | |
The authors write that Trump was pushed by numerous advisers to get the | |
president to stop disparaging early voting – from Sean Hannity to | |
Florida lobbyist Brian Ballard to Conway. But, they write, the first | |
person to break through on the issue was Rob Gleason, the former | |
Pennsylvania Republican Party chairman. | |
“Trump started going on again about how much he didn’t like early | |
and mail-in voting, and Gleason asked him to think of it this way: when | |
a Trump supporter gets a mail ballot, he argued, they were so excited | |
to vote for him they wanted to do so right away. Why wouldn’t he want | |
them to have that chance to show their enthusiasm for him?” the book | |
says. | |
Trump was urged by Wiles and others to use the “Too Big to Rig” | |
tagline, actively promoting early and mail-in voting. | |
At the same time, Trump allies were not copacetic with those who said | |
former President Joe Biden’s 2020 victory was legitimate. After Ronna | |
McDaniel left her position as chair of the Republican National | |
Committee, LaCivita was installed to run the party’s day-to-day | |
operations and oversaw a hiring purge as Trump aides asked RNC staffers | |
if they believed the 2020 election was stolen, the reporters write. | |
That was only paused, the book says, when an RNC official warned | |
LaCivita that he “would trigger a mass layoff notice under DC labor | |
laws.” Wiles later stepped in to remediate the dysfunction. | |
“Wiles posted up at the RNC, taking phone calls and complaining about | |
the mess she now had to fix. Some of the fired staff would be re-hired. | |
LaCivita fired one staffer, John Seravalli, thinking he was someone | |
else. He agreed to hire him back and gave him a raise. He renegotiated | |
a consulting fee for Boris Epshteyn, thinking he had achieved a | |
reduction, but it was actually an increase,” the book says. | |
CNN’s Steve Contorno, Fredreka Schouten, Em Steck, Andrew Kacyznski, | |
and Jeremy Herb contributed to this report. | |
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