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lite.cnn.com - on gopher - inofficial |
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ARTICLE VIEW: |
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Chuck E. Cheese is opening arcades for adults |
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By Jordan Valinsky, CNN |
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Updated: |
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8:56 AM EDT, Wed July 2, 2025 |
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Source: CNN |
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Chuck E. Cheese isn’t just for the kids anymore. |
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The arcade chain is opening a spin-off aimed at adults, called which |
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the company describes as a “modern-day love letter to the games and |
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people who made Chuck E. Cheese great.” |
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Similar to the kiddie version, Chuck’s Arcade has a mix of nostalgic |
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arcade games, like Donkey Kong and Mortal Kombat; and newer titles such |
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as Halo and Connect Four Hoops. Plus, each arcade is “overseen” by |
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one of the chain’s iconic animatronic characters, including Chuck E. |
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Cheese himself or other characters from his Munch’s Make Believe |
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Band. |
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Ten are open so far at malls across the United States, with arcades in |
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St. Petersburg, Florida; Tulsa, Oklahoma; El Paso, Texas; and St. |
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Louis. Each location looks different, decorated with original artwork |
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that celebrates the brand’s past, according to a . |
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Of course, there will also be prizes for adults to win and arcades will |
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have “old-school merch” available for purchase. Some arcades will |
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serve food, with the Kansas City location having a pizzeria that also |
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serves a small selection of beer and wine, a spokesperson told CNN. |
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David McKillips, CEO of Chuck. E. Cheese, said that the spin-off is a |
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“natural evolution” for the company following the remodel of its |
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500 locations and sees it as an “opportunity to extend our arcade |
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legacy into new formats that engage both lifelong fans and a new |
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generation through a curated mix of retro classics and cutting-edge |
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experiences.” |
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The company’s expansion comes five years after during the height of |
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the Covid-19 pandemic. Chuck E. Cheese spent $350 million in remodels |
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over the past few years as well as introducing new pricing tiers to |
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attract . |
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The launch of Chuck’s Arcade comes amid troubles for its chief rival |
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Dave & Buster’s. The latter is publicly traded and a 9.4% decline in |
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same-store sales, with its new management trashing “ill-advised |
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changes” implemented by its previous leadership that included too |
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many adjustments at once. |
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