Subj : Highly profitable
To   : Moondog
From : Arelor
Date : Sat Jul 16 2022 12:21 pm

 Re: "Highly profitable" Bay S
 By: Moondog to Andeddu on Sat Jul 16 2022 12:51 am

> Before Disney+ I recall Disney would only release their classic stuff every
> couple of years, claiming you better get it now or you'll never know when
> the next chance will come.  In other words, the next time your girl can get
> all the princess films, she will be too old to care about them.
>

They called it The Disney Vault. It is a textbook example of generating artificial
scarcity to overblow the price of your products.

The idea is that they only released the classics once every 20 years or so, and then
they locked them in The Vault. That way, they could release the movies as novelties
each time they did, and they would be completely new for each generation of kids.

Moviemakers know they make much more money from the first days after a theatrical
release than they do from long term royalties and DVD sales.

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