#[1]alternate [2]‘Poison in Every Puff’ Among Warnings to Be Printed on
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‘Poison in Every Puff’ Among Warnings to Be Printed on Canadian Cigarettes

  Tobacco companies must soon label individual cigarettes sold in the
  country with a health warning, in what Canada is calling a global
  first.
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  Six white cigarettes in a row with black writing on the filters,
  reading “Cigarettes damage your organs,” “Cigarettes cause cancer,”
  “Tobacco smoke harms children,” “Cigarettes cause impotence,”
  “Cigarettes cause leukemia” and “Poison in every puff.”
  The final wording of six separate warnings that will be printed
  directly on individual cigarettes in Canada.Credit...Health Canada

  By [9]Vjosa Isai
  May 31, 2023, 6:01 p.m. ET

  TORONTO — “Poison in every puff.” “Cigarettes cause impotence.”
  “Tobacco smoke harms children.”

  Those are the warnings that smokers in Canada will soon find on every
  single cigarette they light, as the country sets into motion a plan
  requiring tobacco companies to print health warnings directly onto
  cigarette filters.

  The labels will appear in English and French, Canada’s official
  languages, and are intended to blunt the allure of smoking among young
  people, adults looking to quit and those addicted to nicotine, the
  government said on Wednesday.

  Canada is a global leader in targeting tobacco use through health
  hazard labels. Graphic illustrations of some of the health outcomes of
  smoking, such as images of cancerous tumors or decaying teeth, have
  appeared on cigarette boxes in Canada since 2001, when it became the
  first country to [10]feature depictions of serious smoking-related
  illnesses on packaging. It was also the first country to ban smoking on
  its domestic flights, followed by [11]international flights on Canadian
  airlines in 1994.

  Smoking is on the decline in Canada, and the country’s health services
  aim to reduce it even further. Currently, 10.2 percent of people over
  age 15 smoke cigarettes, and the government’s goal is to reduce that to
  less than 5 percent by 2035.

  Within the next year, smokers will begin to see the new labels printed
  on their individual cigarettes, as well as an updated warning label on
  cigarette boxes.

  “We are taking action by being the first country in the world to label
  individual cigarettes with health warning messages,” Carolyn Bennett,
  Canada’s minister of mental health and addictions, said in a statement.
  “This bold step will make health warning messages virtually
  unavoidable, and together with updated graphic images displayed on the
  package, will provide a real and startling reminder of the health
  consequences of smoking.”

  Research suggests these types of labels can be helpful. [12]One study
  published in 2006 of 9,000 adult smokers in Canada, the United States,
  the United Kingdom and Australia found that people who noticed the
  warnings had greater awareness of specific health risks associated with
  smoking. A [13]meta-analysis published in 2015 that analyzed data from
  several studies found that warning labels evoked negative attitudes
  toward smoking and increased people’s intentions either to quit smoking
  or not start smoking; however, image warnings were more effective than
  text warnings.

  Image
  An image provided by Health Canada shows some of the warnings that will
  be printed directly on individual cigarettes in Canada.Credit...Health
  Canada

  There was once extreme pushback against labeling policies decades ago,
  but some tobacco companies, at least publicly, are endorsing the new
  move. Rothmans, Benson and Hedges, the Canadian subsidiary of the
  tobacco company Philip Morris International, said it [14]supported
  Canada’s directive when the government announced its plans for the new
  regulations last June.

  Under the expanded labeling, people who smoke one pack per day would
  see antismoking messages at least 7,300 times and even more when
  accounting for each puff, said Geoffrey Fong, a psychology professor at
  the University of Waterloo, in Ontario, and principal investigator at
  the International Tobacco Control Policy Evaluation Project.

  “There are no public health messages or messages of any kind that have
  that type of exposure,” said Professor Fong. “There’s a lot of
  potential for these dissuasive warning labels, dissuasive cigarettes,
  to be impactful.”

  Estimates on the number of smokers in the country vary, but according
  to the [15]data published last August by Canada’s census agency, there
  are 3.8 million daily and occasional smokers over the age of 12. About
  48,000 Canadians die from smoking each year, the health agency said.

  Dana G. Smith contributed reporting from Durham, N.C.

  Vjosa Isai reports for The Times from Toronto. [16]@lavjosa
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