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[15]Haaretz | [16]Israel News

Americans Caught at Tel Aviv Airport Trying to Smuggle Hundreds of Pounds of
Fruit Roll-Ups Into Israel

Following a shortage of the candy due to a TikTok craze, American
couples were caught smuggling 650 pounds of Fruit Roll-Ups into the
country
JTA

[17]JTA

May 4, 2023 5:19 pm IDT
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May 4, 2023 5:19 pm IDT
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Fruit Roll-Ups
Fruit Roll-UpsCredit: General Mills
JTA

[20]JTA

May 4, 2023 5:19 pm IDT
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May 4, 2023 5:19 pm IDT

At least two American couples have been caught by Israeli customs
attempting to smuggle a total of more than 650 pounds (ca. 295 kg) of
Fruit Roll-Ups into Israel, as the country experiences a shortage of
the snack due to a TikTok craze.

A video posted on Tuesday by Mako, an Israeli news website, appears to
show a customs official at [21]Ben-Gurion International Airport sifting
through at least three open suitcases each filled with hundreds of the
colorful, sugary treats. An American-accented voice off-screen, in a
mix of Hebrew and English, explains that he brought the snacks across
the ocean for his family in Israel. When the customs official asks if
the man packed clothes for himself, he responds that he has clothes in
Israel.

Why did he fill two checked bags with Fruit Roll-Ups? “It has something
to do with ice cream,” the man’s voice says.

The man was almost certainly referring to a viral TikTok trend, ongoing
since at least March, in which users of the video social network wrap
the sweet, sticky roll-up around a small scoop of ice cream, which then
freezes over and becomes hard and crunchy.

“We’ve also fallen into this trend,” says an Israeli in one TikTok
video from late March, as he places a box of Fruit Roll-Ups on the
counter. “My whole TikTok is exploding with Fruit Roll-Ups and ice
cream.”

Israelis routinely ask travelers from the United States to bring back
goods that either cost more in Israel (such as electronic devices) or
are hard to find on Israeli shelves (Entenmann’s Donuts, for example).
But in attempting to import Fruit Roll-Ups to Israel, the American
couples were tapping into a real market shortage.
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kosher

Around the country, supermarkets, convenience stores and online
retailers have reportedly sold out of Fruit Roll-Ups, [25]driving up
the cost of the snack. According to Israeli press reports, enterprising
merchants are selling individually wrapped Fruit Roll-Ups for
[26]prices exceeding $5 or $6 each. By comparison, a box of 10 Fruit
Roll-Ups in the United States typically costs less than $3.

One article in the Israeli daily Israel Hayom jokingly compared those
rising costs to the value of a mortgage in Israel’s infamously
expensive housing market.

“We bought them for the price of a diamond,” one parent said, according
to the article. “I said I would find out how many I could get in
exchange for my kidney.”

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* (BUTTON) [27]Israel - U.S.
* (BUTTON) [28]Israel food

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