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UPDATE May 2, 2023

Apple and Google lead initiative for an industry specification to address
unwanted tracking

Companies welcome input from industry participants and advocacy groups
on a draft specification to alert users in the event of suspected
unwanted tracking
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Location-tracking devices help users find personal items like their
keys, purse, luggage, and more through crowdsourced finding networks.
However, they can also be misused for unwanted tracking of individuals.
Today Apple and Google jointly submitted a proposed industry
specification to help combat the misuse of Bluetooth location-tracking
devices for unwanted tracking. The first-of-its-kind specification will
allow Bluetooth location-tracking devices to be compatible with
unauthorized tracking detection and alerts across iOS and Android
platforms. Samsung, Tile, Chipolo, eufy Security, and Pebblebee have
expressed support for the draft specification, which offers best
practices and instructions for manufacturers, should they choose to
build these capabilities into their products.
“Apple launched AirTag to give users the peace of mind knowing where to
find their most important items,” said Ron Huang, Apple’s vice
president of Sensing and Connectivity. “We built AirTag and the Find My
network with a set of proactive features to discourage unwanted
tracking — a first in the industry — and we continue to make
improvements to help ensure the technology is being used as intended.
This new industry specification builds upon the AirTag protections, and
through collaboration with Google results in a critical step forward to
help combat unwanted tracking across iOS and Android.”
“Bluetooth trackers have created tremendous user benefits, but they
also bring the potential of unwanted tracking, which requires
industrywide action to solve,” said Dave Burke, Google’s vice president
of Engineering for Android. “Android has an unwavering commitment to
protecting users, and will continue to develop strong safeguards and
collaborate with the industry to help combat the misuse of Bluetooth
tracking devices.”
In addition to incorporating feedback from device manufacturers, input
from various safety and advocacy groups has been integrated into the
development of the specification.
“The National Network to End Domestic Violence has been advocating for
universal standards to protect survivors — and all people — from the
misuse of Bluetooth tracking devices. This collaboration and the
resulting standards are a significant step forward. NNEDV is encouraged
by this progress,” said Erica Olsen, the National Network to End
Domestic Violence’s senior director of its Safety Net Project. “These
new standards will minimize opportunities for abuse of this technology
and decrease the burden on survivors in detecting unwanted trackers. We
are grateful for these efforts and look forward to continuing to work
together to address unwanted tracking and misuse.”
“Today’s release of a draft specification is a welcome step to confront
harmful misuses of Bluetooth location trackers,” said Alexandra Reeve
Givens, the Center for Democracy & Technology’s president and CEO. “CDT
continues to focus on ways to make these devices more detectable and
reduce the likelihood that they will be used to track people. A key
element to reducing misuse is a universal, OS-level solution that is
able to detect trackers made by different companies on the variety of
smartphones that people use every day. We commend Apple and Google for
their partnership and dedication to developing a uniform solution to
improve detectability. We look forward to the specification moving
through the standardization process and to further engagement on ways
to reduce the risk of Bluetooth location trackers being misused.”
The [101]specification has been submitted as an Internet-Draft via the
[102]Internet Engineering Task Force (IETF), a leading standards
development organization. Interested parties are invited and encouraged
to review and comment over the next three months. Following the comment
period, Apple and Google will partner to address feedback, and will
release a production implementation of the specification for unwanted
tracking alerts by the end of 2023 that will then be supported in
future versions of iOS and Android.

Share article
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* Text of this article
May 2, 2023
UPDATE
Apple and Google lead initiative for an industry specification to
address unwanted tracking
Companies welcome input from industry participants and advocacy
groups on a draft specification to alert users in the event of
suspected unwanted tracking
Location-tracking devices help users find personal items like their
keys, purse, luggage, and more through crowdsourced finding
networks. However, they can also be misused for unwanted tracking
of individuals.
Today Apple and Google jointly submitted a proposed industry
specification to help combat the misuse of Bluetooth
location-tracking devices for unwanted tracking. The
first-of-its-kind specification will allow Bluetooth
location-tracking devices to be compatible with unauthorized
tracking detection and alerts across iOS and Android platforms.
Samsung, Tile, Chipolo, eufy Security, and Pebblebee have expressed
support for the draft specification, which offers best practices
and instructions for manufacturers, should they choose to build
these capabilities into their products.
“Apple launched AirTag to give users the peace of mind knowing
where to find their most important items,” said Ron Huang, Apple’s
vice president of Sensing and Connectivity. “We built AirTag and
the Find My network with a set of proactive features to discourage
unwanted tracking — a first in the industry — and we continue to
make improvements to help ensure the technology is being used as
intended. This new industry specification builds upon the AirTag
protections, and through collaboration with Google results in a
critical step forward to help combat unwanted tracking across iOS
and Android.”
“Bluetooth trackers have created tremendous user benefits, but they
also bring the potential of unwanted tracking, which requires
industrywide action to solve,” said Dave Burke, Google’s vice
president of Engineering for Android. “Android has an unwavering
commitment to protecting users, and will continue to develop strong
safeguards and collaborate with the industry to help combat the
misuse of Bluetooth tracking devices.”
In addition to incorporating feedback from device manufacturers,
input from various safety and advocacy groups has been integrated
into the development of the specification.
“The National Network to End Domestic Violence has been advocating
for universal standards to protect survivors — and all people —
from the misuse of Bluetooth tracking devices. This collaboration
and the resulting standards are a significant step forward. NNEDV
is encouraged by this progress,” said Erica Olsen, the National
Network to End Domestic Violence’s senior director of its Safety
Net Project. “These new standards will minimize opportunities for
abuse of this technology and decrease the burden on survivors in
detecting unwanted trackers. We are grateful for these efforts and
look forward to continuing to work together to address unwanted
tracking and misuse.”
“Today’s release of a draft specification is a welcome step to
confront harmful misuses of Bluetooth location trackers,” said
Alexandra Reeve Givens, the Center for Democracy & Technology’s
president and CEO. “CDT continues to focus on ways to make these
devices more detectable and reduce the likelihood that they will be
used to track people. A key element to reducing misuse is a
universal, OS-level solution that is able to detect trackers made
by different companies on the variety of smartphones that people
use every day. We commend Apple and Google for their partnership
and dedication to developing a uniform solution to improve
detectability. We look forward to the specification moving through
the standardization process and to further engagement on ways to
reduce the risk of Bluetooth location trackers being misused.”
The [103]specification has been submitted as an Internet-Draft via
the [104]Internet Engineering Task Force (IETF), a leading
standards development organization. Interested parties are invited
and encouraged to review and comment over the next three months.
Following the comment period, Apple and Google will partner to
address feedback, and will release a production implementation of
the specification for unwanted tracking alerts by the end of 2023
that will then be supported in future versions of iOS and Android.
Press Contacts
Alex Kirschner
Apple
[105][email protected]
(408) 974-2479
Stephanie Ng
Apple
[106][email protected]
(669) 276-0496
[107]Copy text

Press Contacts

Alex Kirschner

Apple

[108][email protected]

(408) 974-2479

Stephanie Ng

Apple

[109][email protected]

(669) 276-0496

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140. https://www.apple.com/today/
141. https://www.apple.com/today/camp/
142. https://apps.apple.com/us/app/apple-store/id375380948
143. https://www.apple.com/us/shop/goto/special_deals
144. https://www.apple.com/us/shop/goto/payment_plan
145. https://www.apple.com/us/shop/goto/trade_in
146. https://www.apple.com/us/shop/goto/order/list
147. https://www.apple.com/us/shop/goto/help
148. https://www.apple.com/business/
149. https://www.apple.com/retail/business/
150. https://www.apple.com/education/
151. https://www.apple.com/education/k12/how-to-buy/
152. https://www.apple.com/us/shop/goto/educationrouting
153. https://www.apple.com/healthcare/
154. https://www.apple.com/healthcare/apple-watch/
155. https://www.apple.com/healthcare/health-records/
156. https://www.apple.com/r/store/government/
157. https://www.apple.com/us/shop/goto/eppstore/veteransandmilitary
158. https://www.apple.com/accessibility/
159. https://www.apple.com/education-initiative/
160. https://www.apple.com/environment/
161. https://www.apple.com/diversity/
162. https://www.apple.com/privacy/
163. https://www.apple.com/racial-equity-justice-initiative/
164. https://www.apple.com/supplier-responsibility/
165. https://www.apple.com/newsroom/
166. https://www.apple.com/leadership/
167. https://www.apple.com/careers/us/
168. https://investor.apple.com/
169. https://www.apple.com/compliance/
170. https://www.apple.com/apple-events/
171. https://www.apple.com/contact/
172. https://www.apple.com/retail/
173. https://locate.apple.com/
174. https://www.apple.com/choose-country-region/
175. https://www.apple.com/legal/privacy/
176. https://www.apple.com/legal/internet-services/terms/site.html
177. https://www.apple.com/us/shop/goto/help/sales_refunds
178. https://www.apple.com/legal/
179. https://www.apple.com/sitemap/

Hidden links:
181. https://www.apple.com/newsroom/2023/05/apple-google-partner-on-an-industry-specification-to-address-unwanted-tracking/www.apple.com/us/shop/goto/home
182. https://www.apple.com/us/search
183. https://www.apple.com/us/shop/goto/bag
184. https://www.apple.com/newsroom/images/partnerships/Apple-Google-partner-industry-specification-hero.zip
185. https://www.apple.com/newsroom/2023/04/apple-mixc-shenzhen-opens-friday-april-28-in-china/
186. https://www.apple.com/newsroom/2023/04/apple-empowers-small-businesses-to-grow-and-serve-their-customers/
187. https://www.apple.com/newsroom/2023/04/apple-saket-now-open-in-new-delhi/
188. https://www.apple.com/newsroom/