#[1]Latest ZDNet Apple Topics

#[1]Latest ZDNet Apple Topics

* Edition:
+ Asia
+ Australia
+ Europe
+ India
+ United Kingdom
+ United States
+ ZDNet around the globe:
+ [2]ZDNet France
+ [3]ZDNet Germany
+ [4]ZDNet Korea
+ [5]ZDNet Japan

Search
What are you looking for? ____________________ (BUTTON) Go

* [6]Videos
* [7]Windows 10
* [8]5G
* [9]Best VPNs
* [10]Cloud
* [11]Security
* [12]AI
* more
+ [13]TR Premium
+ [14]Working from Home
+ [15]Innovation
+ [16]Best Web Hosting
+ [17]ZDNet Recommends
+ [18]Tonya Hall Show
+ [19]Executive Guides
+ [20]ZDNet Academy
+ [21]See All Topics
+ [22]White Papers
+ [23]Downloads
+ [24]Reviews
+ [25]Galleries
+ [26]Videos
+ [27]TechRepublic Forums
* [28]Newsletters
* [29]All Writers
*
+ [30]Preferences
+ [31]Community
+ [32]Newsletters
+ [33]Log Out

*
*
+ What are you looking for? ____________________ (BUTTON) Go
* Menu
+ [34]Videos
+ [35]Windows 10
+ [36]5G
+ [37]Best VPNs
+ [38]Cloud
+ [39]Security
+ [40]AI
+ [41]TR Premium
+ [42]Working from Home
+ [43]Innovation
+ [44]Best Web Hosting
+ [45]ZDNet Recommends
+ [46]Tonya Hall Show
+ [47]Executive Guides
+ [48]ZDNet Academy
+ [49]See All Topics
+ [50]White Papers
+ [51]Downloads
+ [52]Reviews
+ [53]Galleries
+ [54]Videos
+ [55]TechRepublic Forums
*
*
+
o [56]Preferences
o [57]Community
o [58]Newsletters
o [59]Log Out
* us
+ Asia
+ Australia
+ Europe
+ India
+ United Kingdom
+ United States
+ ZDNet around the globe:
+ [60]ZDNet France
+ [61]ZDNet Germany
+ [62]ZDNet Korea
+ [63]ZDNet Japan

Apple's greatest ad star now says you should buy a PC

Justin Long, he of the seminal "Get A Mac" campaign, takes Intel's
money to mock MacBooks. Is this a good strategy for Intel? Especially
as Long has already shilled for Huawei.

*
*
*
*
*
*
*

[64]Chris Matyszczyk

By [65]Chris Matyszczyk for [66]Technically Incorrect | March 17, 2021
-- 16:22 GMT (09:22 PDT) | Topic: [67]Apple
screen-shot-2021-03-17-at-8-35-51-am.png

Telling a Long tale?
Screenshot by ZDNet

Actors. You never want to believe them too much.

more Technically Incorrect

* [68]The Boeing 737 Max is back? Not everyone is convinced
* [69]McDonald's customers just got great news. It began as an
engineer's bit of fun
* [70]IT leaders hardly ever get it wrong (say IT leaders)
* [71]A QR code on your gravestone? It's dead serious

When you suddenly discover who they really are -- flawed people just
like you -- the pain may be too great.

I can imagine, then, that several [72]Apple fanpersons across the world
are weeping into their long beards on seeing Justin Long, the very
symbol of Apple's greatest times, turn on the company for a few
shillings more.

Should you be old enough to recall, Long was the youthful, relaxed
embodiment of the Mac who mocked John Hodgman's Bill Gates in [73]the
seminal "Get A Mac" campaign.

Now, [74]Intel has paid him what one can imagine is more than a few
bills to spit on everything Apple stands for. Well, its latest
[75]MacBooks, at least.

[76]In a series of new ads, Long claims he's "just a real person." We
know that's inaccurate. He was surely only hired for his previous
advertising exploits which were, in their way, quite unreal.

Still, here he is pointing out so many of the MacBooks' flaws. Their
inflexibility, for example.

Or their allegedly poor gaming capabilities.

Or their utter lack of imagination.

How about their lack of a touchscreen?

There's even their sad ability to only allow one monitor to be plugged
in.

Those MacBooks really are awful, aren't they? Why would anyone ever buy
one?

Each argument is, of course, quite sound. Even if the underpinning is
Intel's anger about Apple [77]creating its own M1 chip and suddenly
leaving Intel outside.

ZDNet Recommends

[78]The best laptops: Our recommended models for every use case and
platform

[79]The best laptops: Our recommended models for every use case and
platform

New year, new laptop? These are the devices that should be at or near
the top of your shortlist.

[80]Read More

Still, I worry.

Is Long really the best presenter for a company trying to look brave,
sprightly, and not hurt at all? The Get A Mac campaign ended 11 years
ago. How many of those who want to convert to the PC way remember him
at all?

Worse, Long has already snorted at Apple before. Four years ago, [81]he
became the spokesman for, oh, Huawei. Does anyone remember that foray
into the resistance?

Moreover, how often do famous tech spokespeople switch brands to even
greater success?

Remember Paul Marcarelli? He was the nice man in glasses who kept
saying "Can you hear me now?" on behalf of Verizon. He [82]reappeared
as the frontman for Sprint. Did that go swimmingly?

Marcarelli then [83]went on to complain that life in corporate America
made employees feel dispensable. Which is surely true.

But does it make famous spokespeople more persuasive, wherever they go
and whatever they say? I have my doubts.

IFRAME:
[84]https://open.spotify.com/embed-podcast/episode/0KolIUZ4xuECdm1x8sqa
vk

Apple

* [85]Apple's greatest ad star now says you should buy a PC
* [86]iPhone 13: Leaks, rumors, and everything else we know so far
* [87]The best iPad: Which iPad model should you buy?
* [88]Apple wants you to try to wreck your iPhone 12
* [89]Which iPhone 12? How to choose the iPhone model that's right
for you
* [90]The best Mac cleaners: Our favorite cleaning and optimization
tools
* [91]Apple really got annoyed when I opened Microsoft Edge (ZDNet
YouTube)

Related Topics:

[92]Intel [93]iPhone [94]Hardware [95]Mobility [96]Smartphones
[97]Tablets
*
*
*
*
*
*
*

[98]Chris Matyszczyk

By [99]Chris Matyszczyk for [100]Technically Incorrect | March 17, 2021
-- 16:22 GMT (09:22 PDT) | Topic: [101]Apple
[102]Show Comments
LOG IN TO COMMENT
* [103]My Profile
* [104]Log Out

| [105]Community Guidelines

Join Discussion

Add Your Comment
[106]Add Your Comment

More from Chris Matyszczyk

* Mobility
[107]She bought an iPhone and returned it. AT&T kept charging her
for it
* Enterprise Software
[108]Realtors keep pestering me. They say their software knows who
I really am
* Enterprise Software
[109]American Airlines just revealed the future (you may feel very
uncomfortable)
* Enterprise Software
[110]Does it keep COVID-19 out of buildings? Or is it really a
facial recognition tool?

Please review our terms of service to complete your newsletter
subscription.
[ ]

By registering, you agree to the [111]Terms of Use and acknowledge the
data practices outlined in the [112]Privacy Policy.

You will also receive a complimentary subscription to the ZDNet's Tech
Update Today and ZDNet Announcement newsletters. You may unsubscribe
from these newsletters at any time.
[ ]

You agree to receive updates, alerts, and promotions from the CBS
family of companies - including ZDNet’s Tech Update Today and ZDNet
Announcement newsletters. You may unsubscribe at any time.

By signing up, you agree to receive the selected newsletter(s) which
you may unsubscribe from at any time. You also agree to the [113]Terms
of Use and acknowledge the data collection and usage practices outlined
in our [114]Privacy Policy.
(BUTTON) Continue

Newsletters

See All
See All

Related Stories

* 1 of 3
*

* [115]Apple is surprised that developers take issue with its app
review process
Tells the ACCC it works with developers to ensure all apps on the
Apple App Store are of a certain quality.
* [116]Apple to pay $308.5 million for infringing patent with
FairPlay technology
PMC was found to not be a patent troll as it licenses its own
internally invented patent on an exclusive basis.
* [117]She bought an iPhone and returned it. AT&T kept charging her
for it
There are tales of customer service that truly boggle the mind.
This may well be one of them.

* [118]What laptop should I buy? Windows 10 or MacOS, plus 10 more
things to consider
If you've gone shopping for a portable PC lately, you know that the
sheer number of choices can be overwhelming. How do you narrow your
options? Use my checklist to assemble the specs ...
* [119]Apple's next iPad Pro will have Thunderbolt, improved display,
could arrive in April: Report
Earlier reports claimed the iPad Pro would be announced March 23,
but now it's looking like an April announcement.
* [120]It's bad for Samsung Galaxy, it's even worse for Google Pixel
It seems that Samsung and Pixel owners are far more likely to avoid
a repeat purchase than, say, iPhone owners.

* [121]Apple developers targeted by new malware, EggShell backdoor
macOS malware is being spread via compromised Xcode projects.
* [122]Here's how much Huawei wants to charge for its 5G smartphone
patents
Blocked from 5G network deployments and facing tumbling smartphone
sales, Huawei is looking at its 5G patents as another source of
revenue.
* [123]Apple adds COVID vaccine sites to Maps to help users find
appointments
Unsure how many COVID-19 vaccination clinics are near you? Just ask
Siri.

[124]ZDNet
Connect with us

© 2021 ZDNET, A RED VENTURES COMPANY. ALL RIGHTS RESERVED. [125]Privacy
Policy | Cookie Settings | [126]Advertise | [127]Terms of Use
* [128]Topics
* [129]Galleries
* [130]Videos
* [131]Sponsored Narratives
* [132]Do Not Sell My Information

* [133]About ZDNet
* [134]Meet The Team
* [135]All Authors
* [136]RSS Feeds
* [137]Site Map
* [138]Reprint Policy

* [139]Manage | [140]Log Out
* Join | Log In
* [141]Membership
* [142]Newsletters
* [143]Site Assistance
* [144]ZDNet Academy
* [145]TechRepublic Forums

References

Visible links
1. https://www.zdnet.com/topic/apple/rss.xml
2. http://www.zdnet.fr/
3. http://www.zdnet.de/
4. http://www.zdnet.co.kr/
5. http://japan.zdnet.com/
6. https://www.zdnet.com/video/
7. https://www.zdnet.com/topic/windows-10/
8. https://www.zdnet.com/topic/5g/
9. https://www.zdnet.com/article/best-vpn-services/
10. https://www.zdnet.com/topic/cloud/
11. https://www.zdnet.com/topic/security/
12. https://www.zdnet.com/topic/artificial-intelligence/
13. https://www.techrepublic.com/premium/
14. https://www.zdnet.com/topic/working-from-home-the-future-of-business-is-remote/
15. https://www.zdnet.com/topic/innovation/
16. https://www.zdnet.com/article/best-web-hosting-providers-services-in-2020-dreamhost-bluehost-wix-wordpress/
17. https://www.zdnet.com/topic/zdnet-recommends/
18. https://www.zdnet.com/article/get-the-tonya-hall-innovation-show-as-a-zdnet-podcast/
19. https://www.zdnet.com/topic/executive-guides/
20. https://academy.zdnet.com/
21. https://www.zdnet.com/topic/
22. https://www.techrepublic.com/resource-library/whitepapers/
23. https://downloads.zdnet.com/
24. https://www.zdnet.com/reviews/
25. https://www.zdnet.com/pictures/
26. https://www.zdnet.com/video/
27. https://www.techrepublic.com/forums/
28. https://www.zdnet.com/newsletters/
29. https://www.zdnet.com/blog/
30. https://www.zdnet.com/members/preferences/
31. https://www.zdnet.com/members/community/
32. https://www.zdnet.com/members/newsletters/
33. https://www.zdnet.com/user/logout/
34. https://www.zdnet.com/video/
35. https://www.zdnet.com/topic/windows-10/
36. https://www.zdnet.com/topic/5g/
37. https://www.zdnet.com/article/best-vpn-services/
38. https://www.zdnet.com/topic/cloud/
39. https://www.zdnet.com/topic/security/
40. https://www.zdnet.com/topic/artificial-intelligence/
41. https://www.techrepublic.com/premium/
42. https://www.zdnet.com/topic/working-from-home-the-future-of-business-is-remote/
43. https://www.zdnet.com/topic/innovation/
44. https://www.zdnet.com/article/best-web-hosting-providers-services-in-2020-dreamhost-bluehost-wix-wordpress/
45. https://www.zdnet.com/topic/zdnet-recommends/
46. https://www.zdnet.com/article/get-the-tonya-hall-innovation-show-as-a-zdnet-podcast/
47. https://www.zdnet.com/topic/executive-guides/
48. https://academy.zdnet.com/
49. https://www.zdnet.com/topic/
50. https://www.techrepublic.com/resource-library/whitepapers/
51. https://downloads.zdnet.com/
52. https://www.zdnet.com/reviews/
53. https://www.zdnet.com/pictures/
54. https://www.zdnet.com/video/
55. https://www.techrepublic.com/forums/
56. https://www.zdnet.com/members/preferences/
57. https://www.zdnet.com/members/community/
58. https://www.zdnet.com/members/newsletters/
59. https://www.zdnet.com/user/logout/
60. http://www.zdnet.fr/
61. http://www.zdnet.de/
62. http://www.zdnet.co.kr/
63. http://japan.zdnet.com/
64. https://www.zdnet.com/meet-the-team/us/chris_matyszczyk/
65. https://www.zdnet.com/meet-the-team/us/chris_matyszczyk/
66. https://www.zdnet.com/blog/technically-incorrect/
67. https://www.zdnet.com/topic/apple/
68. https://www.zdnet.com/article/the-boeing-737-max-is-back-not-everyone-is-convinced/
69. https://www.zdnet.com/article/mcdonalds-customers-just-got-great-news-it-began-as-an-engineers-bit-of-fun/
70. https://www.zdnet.com/article/it-leaders-hardly-ever-get-it-wrong-say-it-leaders/
71. https://www.zdnet.com/article/a-qr-code-on-your-gravestone-its-dead-serious/
72. https://www.zdnet.com/topic/apple/
73. https://www.cnet.com/news/end-of-get-a-mac-end-of-an-era/
74. https://www.zdnet.com/article/dump-your-apple-mac-and-get-a-pc-says-intel/
75. https://www.zdnet.com/article/apple-lied-to-me-about-the-macbook-air-and-now-we-have-a-problem/
76. https://www.youtube.com/watch?v=9gtRRMd2_UI&t=28s
77. https://www.zdnet.com/article/apple-unveils-new-m1-apple-silicon-powered-macbook-air-mac-mini-macbook-pro/
78. https://www.zdnet.com/article/best-laptop/
79. https://www.zdnet.com/article/best-laptop/
80. https://www.zdnet.com/article/best-laptop/
81. https://www.cnet.com/news/apples-get-a-mac-star-swiches-to-huawei/
82. https://www.cnet.com/news/sprint-mocks-verizon-for-being-twice-the-price/
83. https://www.cnet.com/news/sprint-pitchman-warns-of-the-perils-of-corporate-america/
84. https://open.spotify.com/embed-podcast/episode/0KolIUZ4xuECdm1x8sqavk
85. https://www.zdnet.com/article/apples-greatest-ad-star-now-says-you-should-buy-a-pc/
86. https://www.zdnet.com/article/iphone-13-release-date-features-specs-price/
87. https://www.zdnet.com/article/best-ipad/
88. https://www.zdnet.com/article/apple-wants-you-to-try-to-wreck-your-iphone-12/
89. https://www.zdnet.com/article/how-to-decide-picking-the-2020-iphone-thats-right-for-you/
90. https://www.zdnet.com/article/best-mac-cleaner/
91. https://www.youtube.com/watch?v=9LuCI8kv2-k
92. https://www.zdnet.com/topic/intel/
93. https://www.zdnet.com/topic/iphone/
94. https://www.zdnet.com/topic/hardware/
95. https://www.zdnet.com/topic/mobility/
96. https://www.zdnet.com/topic/smartphones/
97. https://www.zdnet.com/topic/tablets/
98. https://www.zdnet.com/meet-the-team/us/chris_matyszczyk/
99. https://www.zdnet.com/meet-the-team/us/chris_matyszczyk/
100. https://www.zdnet.com/blog/technically-incorrect/
101. https://www.zdnet.com/topic/apple/
102. https://www.zdnet.com/article/apples-greatest-ad-star-now-says-you-should-buy-a-pc/#comments-show-7f44d44e-5c60-4a97-9d27-777cad9b844f
103. https://www.zdnet.com/members/preferences/
104. https://www.zdnet.com/user/logout/
105. https://www.zdnet.com/article/zdnet-community-guidelines/
106. https://www.zdnet.com/article/apples-greatest-ad-star-now-says-you-should-buy-a-pc/#comments-7f44d44e-5c60-4a97-9d27-777cad9b844f
107. https://www.zdnet.com/article/she-bought-an-iphone-and-returned-it-at-t-kept-charging-her-for-it/
108. https://www.zdnet.com/article/realtors-keep-pestering-me-they-say-they-know-who-i-really-am/
109. https://www.zdnet.com/article/american-airlines-just-revealed-the-future-you-may-feel-very-uncomfortable/
110. https://www.zdnet.com/article/does-it-keep-covid-out-of-buildings-or-is-it-really-a-facial-recognition-tool/
111. https://redventures.com/CMG-terms-of-use.html
112. https://redventures.com/privacy-policy.html
113. https://redventures.com/CMG-terms-of-use.html
114. https://redventures.com/privacy-policy.html
115. https://www.zdnet.com/article/apple-is-surprised-that-developers-take-issue-with-app-review-process/
116. https://www.zdnet.com/article/apple-to-pay-308-5-million-for-infringing-patent-with-fairplay-technology/
117. https://www.zdnet.com/article/she-bought-an-iphone-and-returned-it-at-t-kept-charging-her-for-it/
118. https://www.zdnet.com/article/what-laptop-should-i-buy-windows-10-or-macos-plus-10-more-things-to-consider/
119. https://www.zdnet.com/article/apples-next-ipad-pro-will-have-thunderbolt-improved-display-could-arrive-in-april-report/
120. https://www.zdnet.com/article/its-bad-for-samsung-galaxy-its-even-worse-for-google-pixel/
121. https://www.zdnet.com/article/apple-developers-targeted-by-new-malware-eggshell-backdoor/
122. https://www.zdnet.com/article/heres-how-much-huawei-wants-to-get-paid-for-its-5g-smartphone-patents/
123. https://www.zdnet.com/article/apple-adds-covid-vaccine-sites-to-maps-to-help-users-find-appointments/
124. https://www.zdnet.com/
125. https://redventures.com/privacy-policy.html
126. https://www.zdnet.com/advertise/
127. https://redventures.com/CMG-terms-of-use.html
128. https://www.zdnet.com/topic/
129. https://www.zdnet.com/pictures/
130. https://www.zdnet.com/video/
131. http://narratives.zdnet.com/
132. https://privacyportal.onetrust.com/webform/79ba7c84-ebc2-4740-8d11-bf1cc4501e59/ae88e03f-2b16-4276-9980-27124ba4b2c1
133. https://www.zdnet.com/about/
134. https://www.zdnet.com/meet-the-team/
135. https://www.zdnet.com/blog/
136. https://www.zdnet.com/rssfeeds/
137. https://www.zdnet.com/sitemap/
138. https://www.zdnet.com/reprints/
139. https://www.zdnet.com/members/preferences/
140. https://www.zdnet.com/user/logout/
141. https://www.zdnet.com/about/
142. https://www.zdnet.com/newsletters/
143. https://cbsi.secure.force.com/CBSi/knowledgehome?referer=zdnet.com
144. https://academy.zdnet.com/
145. https://www.techrepublic.com/forums/

Hidden links:
147. https://www.zdnet.com/
148. https://www.zdnet.com/
149. https://www.zdnet.com/article/apples-greatest-ad-star-now-says-you-should-buy-a-pc/#comments-7f44d44e-5c60-4a97-9d27-777cad9b844f
150. https://www.zdnet.com/article/apples-greatest-ad-star-now-says-you-should-buy-a-pc/#comments-7f44d44e-5c60-4a97-9d27-777cad9b844f
151. https://www.zdnet.com/article/she-bought-an-iphone-and-returned-it-at-t-kept-charging-her-for-it/
152. https://www.zdnet.com/article/realtors-keep-pestering-me-they-say-they-know-who-i-really-am/
153. https://www.zdnet.com/article/american-airlines-just-revealed-the-future-you-may-feel-very-uncomfortable/
154. https://www.zdnet.com/article/does-it-keep-covid-out-of-buildings-or-is-it-really-a-facial-recognition-tool/
155. https://www.zdnet.com/newsletters/
156. https://www.zdnet.com/members/newsletters/
157. https://www.zdnet.com/article/apple-is-surprised-that-developers-take-issue-with-app-review-process/
158. https://www.zdnet.com/article/apple-to-pay-308-5-million-for-infringing-patent-with-fairplay-technology/
159. https://www.zdnet.com/article/she-bought-an-iphone-and-returned-it-at-t-kept-charging-her-for-it/
160. https://www.zdnet.com/article/what-laptop-should-i-buy-windows-10-or-macos-plus-10-more-things-to-consider/
161. https://www.zdnet.com/article/apples-next-ipad-pro-will-have-thunderbolt-improved-display-could-arrive-in-april-report/
162. https://www.zdnet.com/article/its-bad-for-samsung-galaxy-its-even-worse-for-google-pixel/
163. https://www.zdnet.com/article/apple-developers-targeted-by-new-malware-eggshell-backdoor/
164. https://www.zdnet.com/article/heres-how-much-huawei-wants-to-get-paid-for-its-5g-smartphone-patents/
165. https://www.zdnet.com/article/apple-adds-covid-vaccine-sites-to-maps-to-help-users-find-appointments/
166. https://www.facebook.com/ZDNet/
167. https://twitter.com/zdnet
168. https://www.linkedin.com/company/zdnet-com
169. https://www.youtube.com/channel/UCr9QWb5RKLfaunjKHJZAdQQ