I'm not much for labeling but if I *must*, this is my equivalent
  to the big butts, skin and porn (which always struck me as
  hysterically funny. People looked ridiculous in them and I
  honestly never understood the seriousness some ppl take with
  it).

  Even this isn't fully correct though. It's not intelligence, but
  empathy with intelligence that I look for in friends. I'd
  eliminate the sexual part too. I guess I haven't found the word
  yet but this is close-ish.